The world of digital marketing is an ever-changing one, with new trends popping up every now and then.
However, 2020 has three such marketing trends that have towered above the others
So how can you make the most out of these trends, when it comes to your business?
Let’s find out
(1) Artificial Intelligence, Marketing’s new lifeline
AI or what I like to call “the Smart robot” has been quite a blessing to the world of digital marketing.
The smart robot has mastered the art of “Real-time Value Offering”, something that has become an acute necessity for every online business and a huge challenge for the human marketer.
However, its been a modest number of years that AI has been operating in the world of business and every other online marketer has made it a point to imbibe it in their business models.
Thus, comes the million-dollar question, “How can you manage to provide exclusive value to your customers through this marketing trend?.”
Chatbots are the most popular by-product that AI has to offer as of now.
Did you know that you can build a brand out of your new chatbot?
Let’s Find Out how:
Siri and Alexa are those names that one can immediately relate to the brands that own them.
That’s the magic a short and sweet name weaves for your business.
A customer of yours would remember, having a nice chat with, let’s say Casey, the chatbot and would eventually start associating your business brand with Casey.
A masterstroke would be to provide your Casey with an animated existence, very much like the android bot.
In this way, you can make it very easy for your customers to develop a visual association, with the chatbot and eventually your brand.
It’s a no brainer, that every potential customer of yours is positively active on social media, these days.
So why not introduce your new chatbot with a bang on social media??
What it takes is a few interactive and humorous social media posts, unveiling your chatbot and inviting your customers to have a quick chat with it.
However, don’t forget to augment your posts with trending chatbot hashtags and, and your own business hashtags.
Creating new and creative hashtags for your new chatbot also works in this scenario.
(2) The Rising Dominance of Videos
Videos provide a significantly greater level of consumer engagement (precisely 3 times) more than written or infographic content.
That’s enough incentive to include engaging video content in your Digital Marketing Strategy.
Luckily, for you, the scope of this marketing trend is gaping wide.
Here are a few tips to nail your video strategy.
Feeding your product’s utility to your customer.
“I would blindly choose to watch an unboxing video of the next MacBook, rather than going to a tech website to read about its features”
The live interaction that a video can generate is the wow factor.
Therefore, adding “product walkthrough videos “in your YouTube channel would turn out to be a highly effective option when it comes to communicating product’s value offering to customers in a highly interactive and engaging manner.
Live streams are a hidden gem when it comes to creating customer engagement, through your social media platforms.
Live streams hold some unrivaled prowess, when it comes to providing real-time and one on one experience of your product, something that gets stuck in your consumer’s mind for a long time.
Experiential Marketing should be your bread and butter if you are in the mood of achieving some killer social media lead generation through live streaming.
Surprise product trials to random customers would elicit their wow factor in this scenario.
How to build your brand through Video Content??
What is it that can instigate a strong emotional connection of a customer with your brand?
Is it the products that you sell, or your business culture, or the positive testimonials that satisfied customers have provided for you?
Actually, it’s when you associate your brand with a story, a success story to be precise.
A story where the hero overcomes difficult obstacles and finally comes out to be a winner in life.
The idea is to start a series of such motivational videos of entrepreneurs or employees or any random person and associate your own brand with them.
There is a staggering chance of your customers strongly resonating with such video content and in turn, developing an emotional connection with your brand.
(3) Personalize or Perish
Are you still relying on Blanket ad campaigns, and flashy catchphrases?
If yes, then its high time that you reconsider your digital marketing strategy.
Personalization is the key, if you are working towards achieving some serious lead conversions, and not blatant low-quality lead generation.
Another incentive for creating personalized content is Long Term Customer Retention, as a customer would always revert back to you, if his specific personal needs have been acutely met.
Here are a few tricks that you can use to create personalized content
This starts with separating your e-mail database into multiple categories as per demographics, psychographics, and preferences. There are numerous tools in the market for these.
Based on this, you can prepare e-mail campaigns for every customer group and include a specific Call to Action(CTA) regarding specific products and services that are best suited to them.
It would be even better if you manage to squeeze in some video content regarding the offering for which you have provided the Call to Actions.
A smart way to enhance and personalize the user experience of your leads:
In most cases, chatbots act as the first level of conversation that a user has with your business.
A generic conversation may act as a turn off for many leads as they exit your website with an unfulfilled expectation of a more personalized experience.
What’s necessary is a chatbot interface that can analyze prior information shared by the user during the conversation and provide real-time solutions or options that are based on the previous information shared.
“Instant Personal Engagement,” yes, that’s the unique value that Push Notifications can add to your marketing strategy.
Both e-mails and chatbots are time-consuming tactics that require the consumer to perform specific actions prior to engagement with your content.
With push notifications, all you need is a small personalized message with a definite call to action; and your consumer is just a click away from landing on your website.
Always design your push notification messages based on the customer’ prior browsing behavior on your website, and provide him with offerings that he might be interested in, based on this.
And those were the major marketing trends 2020 would be offering. I hope you have got a sound guidance as to how you can make good use of these trends.